ServiceNow Sales Kickoff (SKO) 2025: A New Era of AI-Driven Transformation
Date: January 21, 2025
Time: 08:00 AM - 05:00 PM
Venue:
The ServiceNow Sales Kickoff (SKO) 2025 was a landmark event that set the stage for groundbreaking advancements in digital transformation. As an active participant, INRY reinforced its commitment to innovation, collaboration, and market leadership in the ServiceNow ecosystem.
Event Highlights
Reframing the ServiceNow Vision
At SKO 2025, ServiceNow unveiled a strategic shift towards an AI-driven future, positioning itself as the AI Platform for Business Transformation—integrating AI Agents, Data Fabric, and a powerful Workflow Engine to drive enterprise efficiency.
Key takeaways included:
- A pivot from product-focused solutions to buyer personas and problem statements.
- A renewed emphasis on AI, data, and workflow automation.
- Evolution of Employee Experience (EX) into Business Services, with a need for clearer product direction.
- Introduction of a flexible platform model, allowing deployment across multiple clouds and LLMs.
- Reinforcing the need for partners to become market makers, driving adoption beyond execution.
INRY’s Strategic Engagement
INRY actively engaged with key ServiceNow executives, market leaders, and partner teams to discuss industry trends, opportunities, and our role in shaping the next wave of digital transformation. Notable discussions included:
- Impact of AI on ServiceNow’s Roadmap – Exploring new AI-powered capabilities and how INRY can accelerate customer adoption.
- Enhanced Partner-Led Marketing – INRY is positioned to take the lead in building targeted campaigns, events, and engagement strategies.
- Industry-Specific Solutions – Strengthening our focus on IT Asset Management (ITAM), AI for Employee Experience (EX), and Customer Experience (CX), aligning with ServiceNow’s evolving priorities.
Strategic Insights and Future Planning
The momentum from SKO 2025 has shaped INRY’s go-forward strategy, emphasizing:
- AI-Driven Digital Transformation – Leveraging ServiceNow’s AI innovations to enhance workflow automation and enterprise intelligence.
- Market Expansion & GTM Alignment – Strengthening partnerships and aligning with ServiceNow’s new positioning.
- Partner-Led Marketing – Taking ownership of field-driven events, marketing campaigns, and demand generation activities to drive customer engagement.
- Enhancing Customer Value – Creating targeted pre-event workshops, improving prospect tracking, and expanding solution demonstrations.
Looking Ahead
INRY is committed to driving ServiceNow’s AI-powered transformation agenda forward. With an evolving motion centered around AI, data, and workflow automation, our focus will be on:
- Organizing targeted pre-event workshops to showcase AI-driven solutions.
- Expanding engagement strategies to maximize customer value realization.
- Strengthening strategic partnerships with ServiceNow teams and industry leaders.
A Call to Action
For organizations looking to capitalize on AI-driven digital transformation, INRY offers proven expertise and innovative solutions powered by ServiceNow. Connect with our team to explore how we can accelerate your journey toward intelligent enterprise automation.
Stay tuned for more insights and developments from INRY. Follow us on LinkedIn for the latest updates!