How Casey’s Advertising team provides swift delivery of promotions

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Client:
Casey’s General Stores, Inc
Industry:
Retail
Employees:
37,000
Solution:
ServiceNow® Project Portfolio Management

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A unified employee portal connects store employees with the advertising team with a quick way to submit advertising requests replacing email
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Intuitive workflows ensure that one standardized approval process flow is followed for every project leading to better efficiency
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Personalized dashboards provide Project Coordinators, Brand Managers, and Designers to effectively manage their projects and tasks
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Complete visibility and trackability of design requests help the Advertising team deliver all promotions and marketing material on-time

The Advertising team at Casey’s faced challenges in delivering marketing material to stores on-time due to their dependence on email, spreadsheets and other antiquated tools for managing request for designs.

A tailored implementation of ServiceNow PPM helped the Advertising team to move to a standardized process with automated workflows for approvals. Employees can use the Casey’s unified employee portal to request designs for promotions and marketing material.