How Casey’s Advertising team provides swift delivery of promotions How Casey’s Advertising team provides swift delivery of promotions
IT Transformation Success Story

How Casey’s Advertising team provides swift delivery of promotions

Picture of Karthik Kumar SunderKarthik Kumar Sunder

The Advertising team at Casey’s faced challenges in delivering marketing material to stores on-time due to their dependence on email, spreadsheets and other antiquated tools for managing request for designs.

A tailored implementation of ServiceNow PPM helped the Advertising team to move to a standardized process with automated workflows for approvals. Employees can use the Casey’s unified employee portal to request designs for promotions and marketing material.

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A unified employee portal connects store employees with the advertising team with a quick way to submit advertising requests replacing email
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Intuitive workflows ensure that one standardized approval process flow is followed for every project leading to better efficiency
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Personalized dashboards provide Project Coordinators, Brand Managers, and Designers to effectively manage their projects and tasks
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Complete visibility and trackability of design requests help the Advertising team deliver all promotions and marketing material on-time
https://www.inry.com/hubfs/INRY/PDF/insights/stories/1003_how-caseys-advertising-team-provides-swift-delivery-promotions.pdf store-development-tracking-client
Client:
Casey’s General Stores, Inc
Industry:
Hospitality
Employees:
37,000
Solution:
ServiceNow® Project Portfolio Management

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