Caseys-general-stores-logo

How Casey’s Advertising team provides swift delivery of promotions

  • Client
    Casey’s General Stores, Inc
  • Industry
    Retail
  • Employees
    37,000
  • Solution
    ServiceNow PPM

Challenges

Timely delivery
Antiquated tools
Delayed approvals

Solution

Information-Technology

A unified employee portal connects store employees with the advertising team with a quick way to submit advertising requests replacing email

Training-and-Development

Intuitive workflows ensure that one standardized approval process flow is followed for every project leading to better efficiency

Human-Resource

Personalized dashboards provide Project Coordinators, Brand Managers, and Designers to effectively manage their projects and tasks

Store-Helpdesk-and-Services

Complete visibility and trackability of design requests help the Advertising team deliver all promotions and marketing material on-time

The Advertising team at Casey’s faced challenges in delivering marketing material to stores on-time due to their dependence on email, spreadsheets and other antiquated tools for managing request for designs.

A tailored implementation of ServiceNow PPM helped the Advertising team to move to a standardized process with automated workflows for approvals. Employees can use the Casey’s unified employee portal to request designs for promotions and marketing material.

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