Strategies To Use ServiceNow CSM To Deliver Stellar Customer Service

ServiceNow is a cloud based platform that applies ITIL principles to deliver what they call “Everything as a Service”. One of their applications is Customer Service Management, also referred to as CSM.

CSM enables you to serve and support external customers through omni-channel communication (email, phone, web, chat, social media, etc.). With ServiceNow CSM, you can:

  • Create customer cases.
  • Route cases to customer service agents.
  • Set up routing and assignment rules based on a variety of criteria including skills, geography, availability, etc.
  • Use special handling notes.
  • Enable customer self-service through web portal(s).
  • Track and analyze case management and self-service data.
  • Integrate CSM with other applications including ServiceNow applications like Field Service Management, Change Management, Problem Management, Portfolio and Project Management, etc.
  • Or, integrate with external applications through web services.

This article discusses some key strategies on how your organization can use ServiceNow CSM to empower your agents to deliver stellar customer service. 

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