How American Greetings insourced and modernized customer experience How American Greetings insourced and modernized customer experience
Business Operations Success Story

How American Greetings insourced and modernized customer experience

Picture of Karthik Kumar SunderKarthik Kumar Sunder

Siloed contact centers across the US made it difficult for American Greetings to deliver a consistent service experience to their customers. Contact centers were dependent on multiple legacy tools and lacked visibility into customer history. With various greeting cards and gifting brand subsidiaries, American Greetings needed a modern solution to provide personal and consistent customer service.

INRY’s implementation of ServiceNow CSM helped the client to successfully modernize their customer service.

Merging call centers in the US and offshore, American Greetings retired multiple tools and formed a unified contact center powered by ServiceNow
Real-time reporting helps the client to monitor and consistently improve customer satisfaction, net promoter score and time to resolution
Go-live in just 12 weeks followed by process enhancements helped reduce change-related risks and costs while accelerating the release of business services
Future-ready customer service team has stage set to modernize experience with path to improving portals, emails, phone channels, and experiment with AI and bots american-greetings-logo
American Greetings
Consumer products
ServiceNow® Customer Service Management

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